"You can't build a reputation on what you are going to do."
Why does making decisions about today's technology today feel like you are riding on an out-of-control freight train?
There is so much noise about how and why you need technology to manage your business; so many opinions about which technology is best. The vast majority of technology experts will tell you that you have to participate or fall behind. It truly does feel like you are riding on that freight train, barreling down the tracks with no hope of slowing up to take a moment and truly understand where you fit. Does this sound and feel familiar?
You’re not alone. It’s overwhelming for most people!
In truth, your main purpose isn't about technology. Your main purpose is to run your business, make a profit, and provide for your customers, employees, and family. So, on top of all that, how do you keep up without feeling like you need super powers?
What if you could slow this technology train down to your pace? What would that feel like? What does that even mean? Actually, it’s simple.
When I was growing up, I felt safe at home because of the infrastructure and security that my family unit provided. There was a level of emotional trust that made me feel like I was always in good hands. I was convinced that my parents could fix anything. In the same way, surrounding your company with the right expectations about technology can provide the harmonious security needed to quiet this technology train down and allow your firm to invest in the right areas; not just because they are available, but because they make sense for your company and you trust the advice from the people providing it.
So who are these trustworthy advice givers, and where do you find them? And how do you know if they are after your best interest and not just their own? Again...simple.
True technology experts make you feel safe by demonstrating - not just claiming - that they share your beliefs about your business. They do this by...
- ...being transparent: They can clearly show solutions that make the most sense, and those solutions are based on their investment in understanding the values that make your business run.
- ...proving themselves credible, reliable, and respectful: Time and time again they show up with a deep knowledge and level of experience that not only tells you you're in good hands, but illustrates a commitment to protecting your interests.
- ...leading: They provide guidance that yields true and lasting results.
When a person consistently demonstrates these traits, we call that person a Trusted Advisor. Think of it this way: You go to your doctor for a specific reason. A good doctor doesn’t try to tell you what’s wrong the minute you sit down in the examination room, give you a prescription, and send you on your way. A responsible doctor - a doctor behaving as a Trusted Advisor - takes the time to listen to you and fully understand your condition in order to make the best recommendation based on the particular symptoms that you are experiencing. That might even mean further tests and time to determine what is right for you. You know when you are in a trusting, safe medical circumstance, just like you know when the “bedside manor" doesn’t seem to fit. As Simon Sinek suggests in his TED Talk on leadership, the exact same sense of safety needs to be present when selecting a Trusted Advisor for your business technology needs.
The trusted technology advisor is someone who has earned your trust. They have your business interests and success as their objective. Their first objective. This aim is evident both in their dedication to understanding your business and in their commitment to helping that business thrive.
At Bennett/Porter, we provide experienced, knowledgeable business consulting services that truly work for you and your interests. We know how to quiet the noise and create a safe environment so that you can make sound decisions about the technology in your business. And then get on with it.