The Role of Integration in Your eCommerce Strategy

Posted by James on August 2, 2018 at 8:40 AM
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eCommerce Integration - FeaturedGone are the days when eCommerce meant simply setting up a website as a virtual billboard; presenting static information about your business's brick-and-mortar existence. Today, an eCommerce-optimized presence on the Internet is a billboard and also a welcome mat, a catalog, a shopping cart, a payment processing system, a merchandise returns authorizer, and an assessor of customer satisfaction. Companies truly interested in succeeding on-line must merge all of these purposes into what feels like a robust but seamless experience for visitors to the 'storefront'. Behind the scenes, integration means that fulfillment of secured orders will be completed quickly and effectively, including allocation, picking, packing, shipping, billing, and collection.

This free white paper, The Best eCommerce Starts with Tighter Integration, examines how eCommerce is becoming the preferred channel for business-to-business and business-to-consumer sales and distribution. In it, you’ll learn ways for successfully dealing with the ongoing shift in buying preferences, including building a strategy based on integrating your online sales capabilities with your back-office systems through an eCommerce ERP. See how implementing an eCommerce ERP provides your customers with an omni-channel and stress-free shopping experience.

An Integrated eCommerce ERP is Key to Your Success

Brick-and-mortar retailers are quickly realizing the need to embrace digital transformation in order to stay in business. A 2017 Business Insider article claims that 17% of all US retail sales will be conducted via eCommerce by 2022. If this prediction proves accurate, then engaging in online sales through websites and mobile apps is a necessity for distributors to survive.

As the free white paper points out, "While eCommerce may be a supplemental or alternative channel for many companies right now, it is rapidly evolving into the preferred channel for communication and interaction in today’s hyper-competitive business world." The question then becomes this: How do you make eCommerce work with your traditional methods of selling? Or, if you’re already an eCommerce retailer, how do you make it stand out from the competition? The answer, as the white paper points up, is an integrated eCommerce ERP. Here's what you'll learn when you download the document:

  • why an eCommerce ERP, which integrates your front-end and back-office functions, is increasingly necessary
  • how customer service is affected by an eCommerce ERP
  • what to look for when you’re evaluating your eCommerce back-office system options
  • what happens when you choose not to implement a web-based commerce strategy that includes an eCommerce back-office system

The paper also defines omni-channel sales and distribution by stating that, "Omni-channel success is based on providing a consistent and efficient customer experience through any channel that the customer chooses to engage their relationship with your company. This requires strong and fully integrated supporting functions that treat all channels with equal efficiency and effect." Thus, an eCommerce ERP able to support omni-channel success will integrate financials, sales, inventory, CRM, and fulfillment systems with your eCommerce platform. It will let you manage your orders, inventory, picking, packing, returns, and more from one customizable dashboard.

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eCommerce ERP Helps You Deliver Exceptional Customer Service

As you’ll read in the white paper, "eCommerce can become a competitive strength when based on a solid plan and smart execution by a strong team that harnesses the technology, processes, and people to deliver a great customer experience."

Find out how to increase the functionality and profitability of your business in today’s ever-changing marketplace. With the right eCommerce back-end system connecting to your storefront website, you can meet and exceed customer expectations. Feel free to contact our team if you have any questions about how your company can leverage an integrated eCommerce ERP with your current processes.

Topics: ERP Selection, ERP, Acumatica ERP

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