An Enterprise Resource Planning system with integrated ecommerce is essential for business growth in highly competitive marketplaces like the present one. Both your customers and your business profit when all of your ecommerce and logistical functions connect - and they both suffer delays and higher costs when they don't. Learn how tight integration gives the advantage to your business in our free whitepaper.
Uncommon these days are businesses that don't employ online sales (a.k.a. ecommerce) as part of their selling strategy. After all, it's the way companies can reach the most customers with the least amount of effort. No other option provides consumers with as much ease-of-use and functionality as getting on a website does. A few clicks and your order is on the way! It can be an extremely easy and enjoyable shopping experience.
When the customer is happy, your business reaps the benefits. Studies show that customer experience will overtake price and product as the key brand differentiator by 2020. One imperative in customer satisfaction is making sure that the behind-the-scenes functions within your ecommerce ERP system are integrated.
This is where our whitepaper can help. As the paper notes, “Beyond simply providing a way to purchase product online, successful ecommerce delivers additional information, choices, and convenience that make it more pleasant and more efficient for the customer to do business with your company. It’s more than just being where the customer is looking – it also must provide an excellent service experience. And that excellent service comes from a cooperative effort between the ecommerce platform, the planning and execution systems, and people.”
The benefits of an integrated ecommerce package
So how do retailers benefit from choosing an integrated ERP package? Here are a few ways:
- improved data management and easier, more accurate tracking and reporting of financial data
- enhanced integration with ecommerce websites
- automated processes that save management time and effort
- increased inventory visibility and replenishment, adding to customer satisfaction and reduces carrying costs
“Omnichannel” sales and distribution and what that means for integrated ecommerce ERP success
The whitepaper goes on to say that the key to success is “seamless merging of ecommerce with other channels throughout the entire customer experience.” Whether a customer wants to purchase your product via a website, a mobile device, or a traditional store – omnichannel shopping – they want their experience to be consistent and efficient. “Omni-channel success…requires strong and fully integrated supporting functions that treat all channels with equal efficiency and effect,” the whitepaper explains.